A Girl About Town
Africa Fashion Week London 2014 | A Girl About Town
Over the weekend I attended this years Africa Fashion Week London. Now if you’ve never heard of this event firstly, where have you been? Secondly it’s THE biggest event of its kind in Europe, showcasing the best African designers, capturing the surge of the African inspired trends in the fashion industry.
Taking place this year at Olympia London, I was invited down as a VIP guest, conducted a few interviews for The Africa Channel and was really impressed with how everything came together. It truly was an event remember that has left me eagerly waiting for next years event already!
Some of my favourite designers included: Gkat Fashion, Touch of Africa, Giberky, Zabeth Isaac, Fareemah, Kass Kouture and Alabi Couture.
Weirdly, an African restaurant also took to the catwalk to promote their business which was VERY interesting to say the least. Models took to the stage to spray the audience with plantain chips, walking, dancing throwing food all over the place – with one model even managing to throw an entire raw plantain at me. Weird I know! But very entertaining.
One of the models got most of the ladies in the audience screaming their lungs out (who you can see on my Instagram) which was funny, but well deserved. His body was YUM.
Overall, it really was a great day of fashion and sadly I was only able to make the first day of the two-day event, so missed out on a whole bunch of amazing emerging designers. I’m told that the second day (Saturday) was even bigger and better than the first which is no surprise it being a Saturday and all. Honestly, if you’re a fan of fashion and didn’t manage to come along, you missed out, and I definitely recommend you get a ticket to next years event. African fashion really is making a statement and this event will surely be the talk of the town this time next year.
I filmed a few short videos from the front row which you can view on my Instagram page: www.instagram.com/ayshiaarmani… Including the crazy food-throwing catwalk show!
Africa Fashion Week London is Europe’s largest event for African and African inspired fashion. AFWL is a celebration of African design talent and the diverse ethnic influences that contribute to fashion in the UK. It aims to promote new and emerging designers that are inspired by the rich culture of Africa and incorporate this heritage into contemporary design.
As part of AFWL, the West Hall of Olympia will be transformed into an exhibition of African fashion, allowing visitors to purchase stunning pieces and unique creations from handpicked designers and brands. The AFWL Market Place is a new area of the exhibition that features and celebrates African and African inspired designers working in the UK.
In just a few years of existence, AFWL has become a landmark event on the world fashion calendar. Over 35,000 visitors have attended AFWL events and over 200 emerging designers have showcased their work to a global audience. AFWL has seen scores of big names and emerging designers from across the globe converging in London to grace the event’s runway with their stunning masterpieces.
Born in London and educated in Nigeria and the UK, Ronke Ademiluyi is a law graduate and fashion business entrepreneur. Receiving many compliments about her fashion sense while an undergraduate in London, she soon found herself functioning as a fashion advisor to friends, teaching fellow students how to utilize the fashion resources available to them to make better style choices. By the time she graduated from school she already had a strong following and had become a fashion consultant.
In 2010, her passion for promoting fashion business led her to host the Boutique Fashion Show, the first ever event of its kind. Held at the exclusive Colonades Hotel on Alfred Rewane Road, Ikoyi Lagos, Nigeria. It was an exhibition which enabled boutiques to showcase their fashion collections, as well as their unique beauty and fashion services, to an assortment of guests. Encouraged by the event, she went on to set up the first ever Africa Fashion Week London in 2011.
It was an event that she had been developing her mind for months as she sought a way to bridge the perceived gaps between African fashion and global fashion trends, in London and other fashion capitals of the world. She saw an urgent need to support young and emerging African inspired designers in the UK and globally, and the first staging of AFWL recorded an excellent performance for a pioneering event… For more information about Ronke & AFWL, please visit their website: www.africafashionweeklondon.com.